My customer is your average person, as cliche as that sounds. His or her hobbies likely include playing sports or going to the gym, reading or playing games, and spending time with family and friends. They tend to drive a typical four sedan, depending on if they have kids or not. The car is likely black or white and is a newer model, but nothing too fancy. They watch popular TV shows such as the Bachelor, college and pro sports, and the nightly news. My customer can be an array of ages so my guess is some have kids and other don't. Amongst those who do, some of those are likely to be adopted. They enjoy books all of types, from John Grisham to non fiction biographies, etc. Views of politics vary just like any other group of people, but generally are more moderate. The typical age is in the young adult to midlife range but on average tend to feel older than their age.
The avatar I created did somewhat resemble me at least at first glance. The hair, eyes, facial features are all somewhat resemblant of my own. This is probably not a coincidence when I think about it as I probably chose a lot of features I saw in myself when creating this customer avatar.
Hi John,
ReplyDeleteI find it funny how you said your avatar somewhat resembled you. You came up with your product because you saw an issue that you wanted to solve. It's not unlikely that someone with the same issue as you may resemble you in many ways. I definitely think you described the customer (avatar) of your product very well. I can definitely see this person being a customer of your product!