Figuring Out Buying Behavior No. 2

Figuring out the right segment and the buying behavior within that segment is imperative to being successful within that segment. After conducting several interviews, I found out that quality is the most important aspect to my potential customers followed closely by price. Style much less more important but price and quality are equally two factors that must be considered. Buying online has become a much more common trend as technology continues to evolve, but strangely enough, of the people I interviewed a lot preferred to buy in person. That way they could see and more importantly touch the product before they decide to purchase. Buyers today are generally more likely to finance the purchase as opposed to paying outright with cash. In closing the interviews, I asked what would be the deciding factor in whether or not they would be happy with their purchase. The primary answer was whether or not they regularly found themselves utilizing the product or not. In summary, in this segment one must prioritize the quality of the product at an affordable price and it must be something the customer can see themselves using routinely.