Figuring Out Buyer Behavior No. 1

With a problem like traffic, it is difficult to pin point one primary market segment but if I were forced to it would be those in the working class in larger cities who are commuting to and from work on a daily basis and experiencing this problem on a more regular basis than the average person.

When conducting the various interviews, I found the responses rather consistent across the board. The ideal target consumer generally commutes to and from either work or school at the busiest hours of the day. The places generally were the same at least locally here in Gainesville as all three noted similar places such as University, Archer, and 13th and the busiest corridors. This is also something I noticed in previous interviews from other cities as well as responses remained consistent in terms of place and time and that was what really made it evident this a problem and a real opportunity.

Need awareness is the perhaps the most important factor in successfully identifying an opportunity and implementing your solution. For my problem, this was rather easy as it remained consistent across the board at least from my limited experience with people both here in Gainesville and people at home in Tampa. Furthermore, expanding my information search beyond those two markets would better allow me to fully understand the entirety of the market and the need throughout the US.