I touched on what would be next for both my venture and myself in the Venture Concept assignment, so that segues well in to this discussion. When analyzing the markets, it was somewhat difficult to garner a full understanding on the current market without interviewing experts. The existing market for my venture is rather complex with the involvement of governmental entities and large-scale contractors. However within the current market I believe I would have all of the necessary resources.
In regards to expanding into a radically different market, that would be not be as hard as some other ventures as my problem is one that is applicable to the majority of people. The beauty of this venture is it is an issue to people regardless of occupation, status, etc. for the most part. The exception to that would be those who do not have their own cars and are reliant upon public transportation. My idea could be even more appealing to them in the sense of enhancing public transit as a whole. This would be a different market than the initial target audience, but would still likely appeal to these people.
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